Alex Baia

Writer and Marketer in Austin, Texas

Alex Baia

Writer and Marketer in Austin, Texas


My work is one part psychology, one part data, one part relentless marginal improvement. Season, sauté, and serve with a side of carrots.

My specialties are Facebook ads and conversion copywriting. My clients are awesome! I've built campaigns with Kion, Ben Greenfield Fitness, Abel James, ARX Fit, Tellason, Paleo f(x), and other cool cats.


I'm a contributor to McSweeney's and Slackjaw.

And check out my humor site, Hyoom, where I write and interview other writers.

I enjoy writing on topics ranging from unusual desserts to hilarious panopticons, and everything in between. But what’s in between!?


Our Open Plan Office Failed, so We're Moving to a Towering Panopticon (McSweeney's)

What Your Myers-Briggs Type Says About Whether You'll Take The Myers-Briggs Test (McSweeney's)

Return Policies of Various Academic Philosophies (McSweeney's)


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  • Work
    • Consultant
  • Education
    • University of Texas at Austin
    • University of Colorado Boulder