Alex Baia

Writer and Marketer in Austin, Texas

Alex Baia

Writer and Marketer in Austin, Texas

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My work is one part psychology, one part data, one part relentless marginal improvement. Season, sauté, and serve with a side of carrots.

My specialties are Facebook ads and conversion copywriting. My clients are awesome! I've built campaigns with Kion, Ben Greenfield Fitness, Abel James, ARX Fit, Tellason, Paleo f(x), and other cool cats.


I'm a contributor to McSweeney's, The New Yorker, and Slackjaw.

And check out my humor site, Hyoom, where I write and interview other writers.

I enjoy writing on topics ranging from unusual desserts to hilarious panopticons, and everything in between. But what’s in between!?


Our Open Plan Office Failed, so We're Moving to a Towering Panopticon (McSweeney's)

Evel Knievel's Academic Stunts (The New Yorker)

My Minimalist Life Hacks (McSweeney's)


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  • Work
    • Consultant
  • Education
    • University of Texas at Austin
    • University of Colorado Boulder